How to make their software localisation winning in Korea

How to make their software localisation winning in Korea

Take a look at best practise methods and app localisation strategies to reach more people in Korea

Southern Korea enjoys just about the most advanced mobile infrastructures in the arena. Customers generally have 4G LTE services allowed to their mobile phones, and 4G comes in around 70per cent of the country. Complimentary wi-fi is commonly found in the big metropolitan areas also, so audio and movie online streaming play a large role in people’s lives.

Korea try rated near the very top in terms of app earnings, as well as the typical range applications put in here every year is amongst the highest.

As a mature mobile market, there’s no shortage of potential for app builders either – with role-playing (RPG) and approach video games are the most popular. With the a lot opposition about however, you’ll must find ways to cut-through the sounds and make certain their software becomes seen.

Translating your own application into Korean is essential, particularly with regional developers controling the market. it is furthermore worth searching for ways the application or advertising and marketing can utilize the interest in K-POP and Korean dramas.

In terms of user devices, these are generally generally top-quality with adequate space, particularly one of the 20-40 age group. The universe series is particularly preferred right here, very see catering for a 16:9 and 18.5:9 ratio.

Let’s look closer at 7 important aspects that will help their application achieve success in Korea.

1 prominent game and application categories


The most-installed games were actions and RPG, with RPG and technique winning call at regards to earnings. Nowadays, several really profitable ex-PC RPG software video games were revealed by neighborhood designers, although international builders also have achieved considerable growth in multiple types such as for instance method, action, puzzles and football.

Video games support

Players expect big support to simply help answer their particular questions or correct any dilemmas they’ve got. Whether you want to promote assistance via a phone call hub, neighborhood control (Twitter, Naver Cafe, etcetera), you’ll absolutely want to detail this in.

Games LiveOps

Korean players expect repeated posts – generally LiveOps – to keep their games new and interesting. Generally, they are biweekly, month-to-month, or quarterly. This article of LiveOps might feature running in-game events or adding different content material particularly a fresh personality or occurrence. Anything you choose, it’s important to operate your own LiveOps regularly, and highlight them through existing social networks.

Searching and financing are best programs in Korea, and pre-installed returns applications. Matchmaking applications in addition work well, but this industry was congested with neighborhood people, plus the large worldwide brand names are now actually now changing their unique strategy to advertise social breakthrough in the place of matchmaking. Physical fitness programs may expanding quickly, albeit from a little base – sufficient reason for no regional user, this might be a good chance of a major international designer. Finally, foreign language training – specially English – is a significant industry in Korea, and continues to grow.

2 Rates

When cost the software, use the Korean got (?) – perhaps not the $, ? or the KRW that’s uncommon for Koreans (although still clear). We additionally suggest making your own price look clean. Eg, avoid decimal points through the use of ?1120 as opposed to ?1120.00. Additionally, ?100 are ?1,000, and $1 maybe either ?1,000 or ?1,100.

Mobile app registration unit vs monthly obligations

Customer understanding and trust of subscriptions is relatively lower, and monthly installments are favored fees alternative. Numerous consumers are wary of the ‘automatic cost’ character of subscriptions, so make sure you inform you within your subscription display screen or terms and conditions, that people can terminate at any time. All in all though, subscriptions are on the rise in Korea, so that it’s certainly an approach to see for your software.

3 Transliteration

The words and build included in your app must certanly be steady and think proper to each condition. Right using honorific language is also important in Korea.

4 Font, layout, and user interface

Generally speaking, one Korean dynamics utilizes the same room of two English characters, but this could easily differ. You’ll need certainly to implement the right use of programming as well. For instance, UTF-8, is essential to show fonts properly.

Some designers alter the amount of each line by modifying the font size, but this could result in the statement complicated to see or the user interface seem unfinished. Constantly operate a visual check up on your own translations too. Dodum and Nanum fonts become suitable for general need since they get the best readability. Utilizing the incorrect font may also end in lacking or damaged book.

5 Localisation and culturalisation

Societal styles in Korea transform quickly, therefore it’s important you’re always up to date on how best to address the target people. Additionally countless various hues and nuances to be aware of right here, very you’ll must make sure obtain this correct. We advice cooperating with a native speaker or a professional in software localisation and culturalisation.

Social media marketing is really popular in Korea, so consider providing customers personal login options to sign up for their services. The 4 most widely used login selection in Korea become: Kakao, NAVER, Bing, and fb. Avoid offering platforms that Korean people won’t be aware of, such as for example WeChat or WhatsApp.

Instance: These apps prioritise the preferred login options for Korean customers: Kakao, NAVER, yahoo, and Facebook.

Be mindful around specific information, like disputed lands and politically sensitive histories – which will end up being better stopped.

6 Portable application individual purchase plan

Yahoo Gamble: With Yahoo Gamble, you can easily invite customers to pre-register and acquire very early use of your app. The consumer program in Korea’s Google Enjoy shop is also slightly different, possesses even more slot machines for ads where you can promote your app. By generating locally appropriate deals, you’ll supply the chance to come in the ‘Deals & Promo’ section.

On the web: Korea was a very advanced market for web marketing. YouTube is very large right here, and Facebook, Instagram and local platforms musical organization and KakaoStory may also be prominent among Koreans.

Traditional: Print marketing in Korea enjoys largely implemented the downhill global pattern – but TV continues to be strong. You could also think of running targeted real time occasions in numerous components of Seoul, and there are many off-line specialist companies who is going to help you with this.

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